Top 5 Fashion Games Performance in Spain in Q1 2022

The first quarter of 2022 saw interesting trends among the top 5 fashion games in Spain. The data, provided by Sensor Tower, highlights the performance of Love Fantasy: Match & Stories, Hair Challenge, Project Makeover, Outfit Makeover, and Hair Dye!.

Love Fantasy: Match & Stories showed a fluctuating revenue trend, reaching a peak of approximately $407 in the week of February 7. Weekly downloads saw a significant drop from 55.2K at the start of the quarter to 10.9K by the end of March. Active users also declined from 89.4K to 40.3K over the same period.

Hair Challenge experienced minimal revenue, with peaks at $21 in early January and dropping to zero by mid-March. Downloads decreased steadily from 30.3K to 12.9K. Active users saw a decline from 137.2K in late December to 80.5K by the end of Q1.

Project Makeover maintained a relatively stable revenue, peaking at $29.1K in late December and fluctuating around $21.7K to $26.8K throughout the quarter. Downloads dropped from 23.2K to 7.9K, while active users decreased from 94.7K to 61.9K.

Outfit Makeover showed minor revenue peaks, with the highest being $7 in early March. Downloads peaked at 25.9K in mid-February and then declined to 9.4K by the end of March. Active users saw an increase from 3.7K to 36.4K in mid-February before stabilizing around 22.2K by the end of the quarter.

Hair Dye! had no recorded revenue during this period. Downloads started at 23.1K, peaking at 14.9K in late February, and then decreased to 7.5K. Active users saw a decline from 67.8K to 33.9K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.